Tuesday, December 9, 2008

I bet it's the target audience


Jay Leno is staying with NBC and moving to an every night gig in prime time. In addition to financial savings and keeping him from jumping ship, NBC surely knows that Leno's audience has more gray hairs than the other late night hosts. This will bring prime time ratings to a new high and allow more hours of sleep to his audience. Good decision by NBC in my opinion.

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